About me · JuanPaFirez

Juan Pablo
Florez.

Founder, operator and builder. I design, code and automate brands and digital systems, from Bucaramanga to the world.

Portrait of Juan Pablo Florez

Who I am

I’m not an agency. I’m the one who builds.

Most people charge you for a meeting and subcontract the work. I don’t: I design the brand, write the code and automate the processes with my own hands. One head that connects strategy, design, technology and artificial intelligence, so nothing breaks along the way.

You work directly with me, not with an intermediary. And before proposing anything to you, I test it on my own.

My lab

I test everything on my own brands. I don’t sell internet theory.

I built and run real businesses, and what I learn there is exactly what I apply when I work with you.

Magno Coffee

Specialty coffee: brand, packaging and e-commerce.

Beso de Ángel

A pastry shop with a presence and online orders.

JUT FOR ALL

My own ERP at getjut.io: invoicing, inventory, receivables and POS.

FF Sketch · Vonart

Design, art and product.

My path

Trained between Colombia and Canada.

  1. 2023–2024 Chief Operating Officer · World Wireless Solutions Toronto, Canada. I led teams, processes and operations in an international environment.
  2. 2024 Toronto School of Management Diploma in Business Administration (Co-op).
  3. 2024 Columbia University Construction Management specialization.
  4. 2024 Google Certificates in Digital Marketing & E-commerce and in Project Management.
  5. Today Founder of JuanPaFirez · Digital Manager at Saje Companies I build brands and digital systems for companies; at Saje Companies I manage the digital side of several of its brands.

How I think

Three rules I don’t negotiate.

01

Execution beats talent.

Ideas are worth nothing until they are built. I deliver working things, not slide decks.

02

Simple scales. Complex breaks.

I build clear systems that grow without collapsing.

03

Only sell what you would use yourself.

If it doesn’t work in my own house, it doesn’t reach yours. Honest, no smoke.

Let’s talk

Shall we build something?